Optima Health & Nutrition has maintained a marketing led philosophy since its incorporation in 1994, which has seen the company develop rapidly. Our experience in the natural products industry has been facilitated by our focus on only using the finest raw materials sourced from around the world, combined with the latest research and manufacturing techniques available. New product development has become a key facet, which has enabled entry into various markets around the world, while maintaining growth through product diversity and continual product evolution which has ensured a prolonged product life cycle.